Distribution of recordings abroad
At the end of the 1940s, Pro Helvetia began distributing recorded music to raise Swiss composers‘ profiles. Just as books and documentaries, records and CDs represent Swiss culture abroad. In the beginning of the 21st century this policy is continued with the production of various compilations of Swiss music.
Swiss folk music travels abroad
During the 20th century, Swiss folk music is only marginal to foreign cultural politics. Tours of folk music groups are hardly ever financed. But Pro Helvetia and other institutions include traditional music in their compilations. The promotional CD Swiss Alpine Music (2008) contains e.g. the Romansh song San Martin, interpreted by the band Tacala.
2008 Pro Helvetia distributes a promotional compilation of various musicians from abroad, but working in Switzerland. Yet again one of the arts testifies to the country’s openness. The CD contains among others the song çi daré by the Kurdish singer Miço Kendes.
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L'Orchestre de la Suisse Romande plays a leading role in promoting Swiss music.
In exhibitions organised abroad, the arts and the nation tend to get mixed up.